Production of the State Fair’s TV commercials has begun. MSA, the advertising agency for the fair, proposed an interesting concept marrying still photography with animation. I would characterize the approach as the State Fair meets “South Park” (but without the profanity).
Above is a glimpse of the photo shoot that took place July 16 at MSA’s studios. The actors were shot using a wide-angle lens, and their heads will be put on animated bodies in the commercials. Look for the finished ads on the air beginning in September, about a month before the fair opens.