Food Business Almanac: Internet marketing for food businesses

By on May 4, 2016

NCDA&CS food business specialist Annette Dunlap offers resources that agribusiness owners and food entrepreneurs can use to grow and manage their business. Annette is available for free one-on-one consultations and can assist business owners with financial and market planning through the agribusiness development section. She can be reached at annette.dunlap@ncagr.gov.

Whether you’re just starting out or have been in business for years, one of the greatest challenges for any food business is finding new customers. This can be even more challenging as mobile device and Internet research continue to influence consumer behavior. According to a report from IRI, 57 percent of consumers will make their purchase decisions before they enter the retail store.

So, how can you as a marketer reach new customers for your food business? It all starts with a solid Web presence, says Noah Boswell, CEO and founder of Look to the Right, an Internet marketing company based in Raleigh.

I recently sat down with Noah to discuss Internet marketing and how food businesses can use SEO, social media and website development to grow their businesses and increase their revenue.

In the first video, Noah gives an overview of creating a solid presence on the Internet and the basics of search engine optimization.

Noah discusses how building relationships online is as important as building relationships offline in the second video. He also offers tips on boosting your ranking in search engines.

Finally, Noah offers three tips food businesses can use today to improve their search rankings and help customers find them online.

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