Food Business Almanac: Food photography

By on August 24, 2016

NCDA&CS’s Agribusiness Development Section offers resources that agribusiness owners and food entrepreneurs can use to grow and manage their business.

Credit: Felicia Perry

Credit: Felicia Perry

In today’s age of instant sharing, good photography can be the thing that sets your food business apart from your competition. Likewise, poor photography can hurt your business. Whether you are using a high-end camera or your smartphone to take photos, these tips from professional photographer Felicia Perry will make sure your photos win over your social media followers.

  • Use natural, soft lighting when you take your photo. A table near a shaded window is a great location.
  • Dress up your shot with glasses, napkins, fresh ingredients and other props that help tell the story.
  • Don’t overcrowd your shot.
  • When shooting with a high-end camera, use a high ISO setting to allow more light in the shot, and a wide aperture to keep the entire image in focus.
  • Change your perspective. Shoot some photos above the dish and try others from the diner’s perspective.

Check out the video below for more tips from Felicia Perry, and find more of her food photography online at Food-Seen by Felicia Perry Photography.

 

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